Brookside Road Branch Demographics

Highlights

• Growth (new population and households) in the Bank’s immediate market is expected to remain high over the next five years with an overall growth rate of 18.3% in population and 18.9% percent in households.

• Within one mile of the Brookside Road location there are 3,377 market households with an average income of $121,405 and an average household net worth of $905,140.

• The median home value within three miles of the Brookside Road location is $256,080 which is over $55,000 more than the Lehigh County median home value.

• The average household holds around $39,000 in deposits in any financial institution in Lehigh County, the average deposits per household for the Brookside Road location is over $49,986.

• There are 12 competitive branches in the 3 mile trade area of the Brookside Road location, or one branch for every 1,269 households. Generally, a branch to household ratio over 1,000 is considered attractive, making this site very attractive in the respect that this market is “under banked.”

• After the announced acquisition of East Penn Bank by Harleysville, Great Bear Bank will be the only bank headquartered in the primary service area.

Sources: Danielson Capital Great Bear Bank Feasibility Study 12/06 Diebold Inc/Verdi and Company Site Analysis 05/07